Pipcorn: Jennifer and Jeff Martin
2021-04-26 · 99 min · episode 337 · 7 entities
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Feed author/publisher: Guy Raz | Wondery
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Feed category: Business
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Link in episode "Pipcorn: Jennifer and Jeff Martin": http://summit.npr.org/
Entities found in this episode
concepts 3
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Feed category: Business
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Pipcorn: Jennifer and Jeff Martin
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Feed category: Business
persons 2
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Feed author/publisher: Guy Raz | Wondery
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Feed author/publisher: Guy Raz | Wondery
websites 2
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Link in episode "Pipcorn: Jennifer and Jeff Martin": http://summit.npr.org/
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evidence rules-v4
Link in episode "Pipcorn: Jennifer and Jeff Martin": http://summit.npr.org/
Episode description as stored
While working at a farmers market in Chicago, Jennifer Martin had a Jack-in-the-Beanstalk moment—a chance encounter with some tiny kernels, which wound up growing into a small giant of a business: Pipcorn, snacks made of heirloom corn. Along with her brother Jeff and sister-in-law Teresa, Jennifer launched the brand in 2012, hand-popping mounds of popcorn and hand-stamping the packaging. Within a few months, the team was featured on Oprah, and within a few years, they were on Shark Tank, but each time the publicity nearly derailed them, forcing them to scramble to meet demand. Today, Pipcorn has expanded to include crackers, dippers, and cheese balls, and is sold in more than 10,000 stores across the country.
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