Simple Mills: Katlin Smith
2021-02-15 · 59 min · episode 317 · 7 entities
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Feed author/publisher: Guy Raz | Wondery
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Feed category: Business
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Link in episode "Simple Mills: Katlin Smith": https://nprpresents.org/
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Simple Mills: Katlin Smith
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Feed author/publisher: Guy Raz | Wondery
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Feed author/publisher: Guy Raz | Wondery
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Link in episode "Simple Mills: Katlin Smith": https://nprpresents.org/
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Link in episode "Simple Mills: Katlin Smith": https://nprpresents.org/
Episode description as stored
In 2012, 22-year-old Katlin Smith was growing restless at her consulting job, so she started experimenting with grain-free, paleo-friendly muffin recipes in her Atlanta kitchen. A buyer at a nearby Whole Foods agreed to sell Katlin's muffin mixes and placed an order for twelve bags. She then hustled to expand the business: hand-mixing almond flour and coconut sugar in food-grade barrels, slinging wardrobe boxes of muffin mix into a rental car, and standing by helplessly while shoppers scarfed down more samples than anticipated. 8 years after launch, Simple Mills has expanded to include cookies and crackers and other treats; it's available in 28,000 stores and does roughly $100M in annual revenue.
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