Kodiak Cakes: Joel Clark

2020-12-07 · 75 min · episode 300 · 7 entities

episode page audio

Asserted relationships

→ hosted by Guy Raz | Wondery person

0.55

evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
→ discusses Business concept

0.40

evidence rules-v4
Feed category: Business
→ references HowIBuiltThis website

0.38

evidence rules-v4
Link in episode "Kodiak Cakes: Joel Clark": https://smarturl.it/HowIBuiltThis

Entities found in this episode

concepts 3

mentioned Business concept

0.50

evidence rules-v4
Feed category: Business
mentioned Joel Clark (2020 concept

0.42

evidence rules-v4
Kodiak Cakes: Joel Clark
discusses Business concept

0.40

evidence rules-v4
Feed category: Business

persons 2

mentioned Guy Raz | Wondery person

0.70

evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
hosted by Guy Raz | Wondery person

0.55

evidence rules-v4
Feed author/publisher: Guy Raz | Wondery

websites 2

mentioned HowIBuiltThis website

0.45

evidence rules-v4
Link in episode "Kodiak Cakes: Joel Clark": https://smarturl.it/HowIBuiltThis
references HowIBuiltThis website

0.38

evidence rules-v4
Link in episode "Kodiak Cakes: Joel Clark": https://smarturl.it/HowIBuiltThis

Episode description as stored

When he was 8 years old, Joel Clark loaded bags of his mom's whole grain pancake mix into a red wagon to sell door-to-door. By the mid-90s, he and his older brother had upgraded to selling the mix out of a Mazda sedan and calling it Kodiak Cakes. As he tried to scale the business, Joel made some risky business decisions and almost went bankrupt, but eventually got the brand into Target—a major turning point. Today, Kodiak Cakes is approaching $200 million in annual revenue as one of the best-selling pancake mixes in America. Order the How I Built This book at: https://smarturl.it/HowIBuiltThis See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .