The Lip Bar: Melissa Butler
2020-11-23 · 81 min · episode 297 · 7 entities
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Feed author/publisher: Guy Raz | Wondery
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Feed category: Business
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Link in episode "The Lip Bar: Melissa Butler": https://smarturl.it/HowIBuiltThis
Entities found in this episode
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Feed category: Business
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The Lip Bar: Melissa Butler
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Feed category: Business
persons 2
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Feed author/publisher: Guy Raz | Wondery
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Feed author/publisher: Guy Raz | Wondery
websites 2
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Link in episode "The Lip Bar: Melissa Butler": https://smarturl.it/HowIBuiltThis
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evidence rules-v4
Link in episode "The Lip Bar: Melissa Butler": https://smarturl.it/HowIBuiltThis
Episode description as stored
While working long hours as a Wall Street analyst, Melissa Butler started making lipstick in her kitchen as a hobby. But it soon turned into an obsession, costing thousands of dollars. She was frustrated by the lack of diversity in the cosmetics industry, and as a Black woman, wanted to create lipstick colors that complimented her complexion and style. So in 2010, she launched The Lip Bar, with bold colors like green and purple, and boozy names like "Cosmo" and "Sour Apple Martini." Undeterred by a disastrous appearance on Shark Tank with her partner Rosco Spears, Melissa was motivated to pitch her lipstick to Target, and in 2016, launched a new color on Target's online store. Today, The Lip Bar has expanded to 500 Target stores, and has continued to grow a following, despite the pain points of the pandemic.
Order the How I Built This book at: https://smarturl.it/HowIBuiltThis See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .