EO Products: Susan Griffin-Black & Brad Black

2019-07-15 · 60 min · episode 164 · 7 entities

episode page audio

Asserted relationships

→ hosted by Guy Raz | Wondery person

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Feed author/publisher: Guy Raz | Wondery
→ works at Esprit company

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working for Esprit
→ discusses Business concept

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Feed category: Business

Entities found in this episode

concepts 3

mentioned Business concept

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Feed category: Business
mentioned Susan Griffin-Black & Brad Black concept

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EO Products: Susan Griffin-Black & Brad Black
discusses Business concept

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Feed category: Business

persons 2

mentioned Guy Raz | Wondery person

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Feed author/publisher: Guy Raz | Wondery
hosted by Guy Raz | Wondery person

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evidence rules-v4
Feed author/publisher: Guy Raz | Wondery

companys 2

mentioned Esprit company

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working for Esprit
works at Esprit company

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evidence rules-v4
working for Esprit

Episode description as stored

In the early 1990s, Susan Griffin-Black was working for Esprit in San Francisco. On a business trip to London, she walked into a Covent Garden apothecary shop, picked up a bottle of lavender oil and took a whiff. The aroma — "like being in a beautiful garden" — literally changed her life. That was the inspiration to develop her own line of essential oil products. For 15 years, she and her husband and co-founder Brad Black barely scraped by, but the business eventually thrived. And though their marriage ultimately ended, their partnership continues. PLUS for our postscript "How You Built That," Lia Heifetz of Barnacle Foods describes how she and her partners turned Alaskan bull kelp into pickles and salsa. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.