Live Episode! RXBAR: Peter Rahal

2018-08-13 · 48 min · episode 109 · 6 entities

episode page audio

Asserted relationships

→ hosted by Guy Raz | Wondery person

0.55

evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
→ discusses Business concept

0.40

evidence rules-v4
Feed category: Business

Entities found in this episode

persons 3

mentioned Guy Raz | Wondery person

0.70

evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
hosted by Guy Raz | Wondery person

0.55

evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
mentioned Peter Rahal person

0.42

evidence rules-v4
Live Episode! RXBAR: Peter Rahal

concepts 2

mentioned Business concept

0.50

evidence rules-v4
Feed category: Business
discusses Business concept

0.40

evidence rules-v4
Feed category: Business

companys 1

mentioned RXBAR company

0.35

evidence rules-v4
RXBAR

Episode description as stored

In 2013, Peter Rahal was obsessed with CrossFit, but noticed it didn't sell any snacks to align with its pro-paleo philosophy. So instead of joining his family's business, Rahal Foods, he recruited his friend Jared Smith to start making their own protein bar. They made the first RXBAR in a Cuisinart in Peter's parents' home in suburban Chicago. By 2016, RXBAR was doing over $36 million in sales, and in November 2017, the founders sold the company to Kellogg's for $600 million. Recorded live in Chicago. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.