LÄRABAR: Lara Merriken

2018-03-19 · 54 min · episode 87 · 6 entities

episode page audio

Asserted relationships

→ hosted by Guy Raz | Wondery person

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Feed author/publisher: Guy Raz | Wondery
→ discusses Business concept

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Feed category: Business

Entities found in this episode

concepts 4

mentioned Business concept

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Feed category: Business
mentioned Lara Merriken (2018 concept

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LÄRABAR: Lara Merriken
discusses Business concept

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Feed category: Business
mentioned RABAR concept

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RABAR

persons 2

mentioned Guy Raz | Wondery person

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evidence rules-v4
Feed author/publisher: Guy Raz | Wondery
hosted by Guy Raz | Wondery person

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evidence rules-v4
Feed author/publisher: Guy Raz | Wondery

Episode description as stored

In 2000, Lara Merriken was 32, recently divorced, and without a job when she decided to make energy bars by mixing cherries, dates, and almonds in her Cuisinart. Eventually, she perfected the recipe and launched her company: LÄRABAR. After just two years, the company was bringing in millions in revenue. In 2008, she sold to General Mills, but stayed on to help grow LÄRABAR into one of the biggest energy bar brands in the U.S. Plus, for our postscript "How You Built That", how two brothers from Guinea, West Africa founded a company that makes Ginjan, a spicy-sweet juice from their boyhood, which mixes pineapple and ginger. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.