You Keep Blaming Customers For Ghosting Your Sales Emails... What If AI Helped You Write Five Paragraphs Nobody Was Ever Going To Read | Rick Jordan
2026-10-02 · 10 min · 12 entities
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Episode description as stored
Your get left on read. Your emails are ghosted. The deal is sitting there. You keep following up, adding more context, explaining yourself better... and somehow the message keeps getting longer while you get zero response.
In this episode Rick breaks down the communication rule he learned from working with lawyers and eventually brought into sales, customer service, internal communication, and meetings.
Put the ask first.
Rick argues that burying what you actually need underneath paragraphs of explanation is not more professional or more considerate. It makes the other person work to figure out why you contacted them in the first place. The uncomfortable part is how often people blame the customer, the prospect, or the person who “ghosted” them without looking at the message they sent.
Rick shows how one or two clear sentences at the top can change the entire interaction, whether you need a decision, an answer, or somebody to finally move the deal forward.
What Rick explores in this episode:
Why your prospect may stop reading long before they reach the actual ask
How overexplaining can quietly stall a sale that was already moving forward
Why being direct can feel rude even when it respects the other person’s time
The one or two sentences Rick wants at the top of almost every sales follow up
How to structure emails and texts so people know exactly what decision you need
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Keywords: sales emails, ai email writing, sales follow up, customer ghosting, prospect follow up, sales communication, how to close sales, getting customers to respond, email follow up, ai sales emails, business communication, email communication, closing deals, sales mistakes, overexplaining, direct communication, customer communication, prospecting emails, sales email tips, follow up strategy, sales psychology, email etiquette, concise communication, ask for the sale, customer response rate, sales productivity, rick jordan, frequency podcast