3 Women, 6 Months, and a Growing List of Wine Clients Pt. 1
2026-10-06 · 5 min · episode 403 · 16 entities
Asserted relationships
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Guest: Samantha McClure — Head of Marketing and AI Innovations, Meridian Advisory Partners
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Feed author/publisher: Forrest Kelly
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Entities found in this episode
concepts 10
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Feed category: Society & Culture
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persons 3
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Guest: Samantha McClure — Head of Marketing and AI Innovations, Meridian Advisory Partners
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Feed author/publisher: Forrest Kelly
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Feed author/publisher: Forrest Kelly
websites 2
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podcasts 1
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Guest: Samantha McClure — Head of Marketing and AI Innovations, Meridian Advisory Partners
Episode description as stored
Guest: Samantha McClure — Head of Marketing and AI Innovations, Meridian Advisory Partners
Meridian is a boutique digital marketing agency serving wineries, nonprofits, and midsize direct-to-consumer companies
The agency is roughly six months old , though the founders had been consulting for wineries for years at other agencies first
Samantha has been in marketing over 15 years , most recently at Chrometrix , a digital agency running testing and experimentation for Fortune 100 enterprise clients
On being the smartest person in the room: she'd rather not be — that's how she keeps learning
What clients actually get: consumer testing, lifecycle marketing, digital marketing, conversion testing , and recovering abandoned carts — everything from the ad to the checkout
Meridian was born out of consultants who kept calling each other for coworking sessions and strategy talks , then decided to combine into one firm
The agency is female-founded by design — the founders wanted to bring a group of highly intelligent women together deliberately
Samantha on the stereotype: women can be incredibly logical, strategic, and tactical — she calls it the opposite of the usual narrative
@thebestwinepod
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