Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book
2026-03-05 · 33 min · episode 87 · 15 entities
Asserted relationships
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Link in episode "Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book": https://amazon.com/Ultimate-Mortgage-Guide-Secure-Best/dp/1956220631
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Link in episode "Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book": https://tiktok.com/@janelle_villie
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Feed author/publisher: Dante Royster
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co-founded SayThat Publishing
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co-founded SayThat Publishing
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Feed category: Education
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Feed category: Self-Improvement
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Link in episode "Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book": https://danteroyster.com/
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Link in episode "Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book": https://instagram.com/janelle_villie
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Link in episode "Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book": https://tiktok.com/@janelle_villie
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Feed author/publisher: Dante Royster
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Feed author/publisher: Dante Royster
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co-founded SayThat Publishing
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co-founded SayThat Publishing
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co-founded SayThat Publishing
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Link in episode "Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book": https://amazon.com/Ultimate-Mortgage-Guide-Secure-Best/dp/1956220631
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Link in episode "Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book": https://amazon.com/Ultimate-Mortgage-Guide-Secure-Best/dp/1956220631
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Link in episode "Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book": https://danteroyster.com/
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Link in episode "Janelle Villiers: From Shame to Bestseller — How to Write, Publish & Market Your Book": https://danteroyster.com/
Episode description as stored
Janelle Villiers is a bestselling author, book writing coach, and publishing company co-founder who helps coaches and entrepreneurs turn their expertise into bestselling books and six-figure brands. She’s the author of “I Slept with a Married Man. Am I Still a Good Person?” and “Write It. Publish It. Sell It,” and has helped dozens of business owners write powerful books that open doors to speaking, media, and high-ticket clients. An Ivy League graduate and former professor, Janelle now runs Janelle Villiers Partnerships and co-founded SayThat Publishing, where she empowers women to release shame and perfectionism and share their stories with confidence and clarity.
In this episode, Dante and Janelle discuss:
The difference between guilt and shame, and how shame-based thinking can derail relationships and success
How writing a book can become a powerful platform for speaking, influence, and business growth
Why perfectionism is rooted in shame, and how to break free from it
What truly separates a bestselling book from one that never gains traction
The marketing realities behind becoming a New York Times bestseller
Key Takeaways:
Shame-based thinking says, “I am a mistake,” rather than “I made a mistake.” That belief can fuel self-sabotage, risky behavior, and isolation, but intentional reflection and structured healing can reverse the spiral.
A great business book focuses on the reader’s transformation, not the author’s expression. When you identify the key lessons your audience needs, your book becomes a strategic tool instead of just a personal outlet.
Perfectionism is not a badge of honor; it is often a shield against fear of judgment. When perfectionism sits in the passenger seat, shame is driving the car, and that mindset can keep you from ever finishing what you start.
Writing a book opens doors beyond book sales. Speaking engagements, workshops, podcast interviews, and new business opportunities often generate more revenue and impact than the book itself.
Becoming a bestseller has more to do with visibility than vocabulary. Marketing, networking, and building an engaged audience are what truly determine whether a book succeeds commercially.
“When perfectionism is in the passenger seat, shame is driving the car.” - Janelle Villiers
Connect with Janelle Villiers:
LinkedIn: https://www.linkedin.com/in/janelle-villiers-3a1aa644/
Instagram: https://www.instagram.com/janelle_villie
Tiktok: https://www.tiktok.com/@janelle_villie
Email: janelle@bewellqueens.com
Connect with Dante Royster:
Website: https://www.danteroyster.com/
Epic Mortgage Website: Epic Mortgage, Inc. NMLS 1885086
Facebook: EpicMortgage1885086
Epic Mortgage Instagram: https://www.instagram.com/epicmortgage/
“The Ultimate Mortgage Guide” book: https://www.amazon.com/Ultimate-Mortgage-Guide-Secure-Best/dp/1956220631
LinkedIn: Dante Royster | LinkedIn
Twitter: https://twitter.com/DanteRoyster
YouTube: Epic Spotlight
Email: dante@epic.mortgage
The 9 states that Epic Mortgage is licensed are: Illinois/Indiana/Michigan/Colorado/Maryland/Virginia/Florida/Georgia/Texas
Show notes by Podcastologist: Francine Poblete
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.