World Model · podcast knowledge graph

Why 73% of Your Declined Orders Are Actually Good Customers

2026-10-06 · 40 min · episode 489 · 8 entities

episode page audio

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    Feed category: Business
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    Feed author/publisher: Steve Hutt | Shopify and eCommerce Expert

Entities found in this episode

companys 4

websites 2

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    Feed category: Entrepreneurship
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concepts 2

  • mentioned Marketing concept
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    evidence rules-v5
    Feed category: Marketing
  • discusses Marketing concept
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    evidence rules-v5
    Feed category: Marketing
Episode description as stored
About 73% of declined orders are good customers, so your Shopify fraud rules may be rejecting buyers you paid to acquire. In this episode, Nicole Jass, SVP of Enterprise Strategy at Signifyd, breaks down: How to spot fraud beyond checkout, from card testing and account takeover to loyalty point theft and return abuse The signals that you've outgrown Shopify Protect, including cross-border orders and crossing $5M in annual sales How Carbon38 reached a 99% approval rate and a 3% revenue lift by declining fewer good customers Whether you're doing $3M a year on Shopify Protect or $30M with a fraud team, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-489/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt/ 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify/