World Model · podcast knowledge graph

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

2026-10-07 · 66 min · 16 entities

episode page audio

Asserted relationships

  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • → discusses Investing concept
    0.40
    evidence rules-v5
    Feed category: Investing
  • → hosted by HubSpot company
    0.40
    evidence rules-v5
    Feed author/publisher: Hubspot
  • → hosted by Hubspot Media company
    0.40
    evidence rules-v5
    Feed author/publisher: Hubspot Media
  • → references shaanpuri.com website
    0.38
    evidence rules-v5
    Link in episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook": https://shaanpuri.com/
  • → references mercury.com website
    0.38
    evidence rules-v5
    Link in episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook": http://mercury.com/
  • → references Okbv website
    0.38
    evidence rules-v5
    Link in episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook": https://clickhubspot.com/okbv

Entities found in this episode

websites 8

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • mentioned shaanpuri.com website
    0.45
    evidence rules-v5
    Link in episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook": https://shaanpuri.com/
  • mentioned mercury.com website
    0.45
    evidence rules-v5
    Link in episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook": http://mercury.com/
  • mentioned Okbv website
    0.45
    evidence rules-v5
    Link in episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook": https://clickhubspot.com/okbv
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • references shaanpuri.com website
    0.38
    evidence rules-v5
    Link in episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook": https://shaanpuri.com/
  • references mercury.com website
    0.38
    evidence rules-v5
    Link in episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook": http://mercury.com/
  • references Okbv website
    0.38
    evidence rules-v5
    Link in episode "The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook": https://clickhubspot.com/okbv

companys 6

  • mentioned HubSpot company
    0.70
    evidence rules-v5
    Feed author/publisher: Hubspot
  • mentioned Hubspot Media company
    0.70
    evidence rules-v5
    Feed author/publisher: Hubspot Media
  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • hosted by HubSpot company
    0.40
    evidence rules-v5
    Feed author/publisher: Hubspot
  • hosted by Hubspot Media company
    0.40
    evidence rules-v5
    Feed author/publisher: Hubspot Media

concepts 2

  • mentioned Investing concept
    0.50
    evidence rules-v5
    Feed category: Investing
  • discusses Investing concept
    0.40
    evidence rules-v5
    Feed category: Investing
Episode description as stored
$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/okbv Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon ) about finding and exploiting glitches. — Show Notes: (0:00) I helped a dentist create one of the greatest marketing campaigns (8:35) How to find the glitch in the system (11:10) Go for your own problems (13:25) Where is the attention going? (16:10) ANGEL (19:15) 19-minute ad experiment (25:30) The genius moment behind Squatty Potty, Poo-Pourri (26:55) Poo-Pourri ad (27:25) How to craft a $100M ad (28:55) Use comedians (35:55) Warm up the algorithm (39:35) Super Bowl stunts (41:10) PG-13 content for the masses (44:45) Base hits vs. home runs (45:10) The economics of the movie business (47:05) “I’ve never met a billionaire who doesn’t want to make movies” (49:55) The brutality of Hollywood (54:10) Having a personal vibe coder (1:00:05) Advice to my younger self — Links: • Angel Studios — angel.com • Poo-Pourri — poopourri.com • Squatty Potty — squattypotty.com • Purple — purple.com • A24 — a24films.com — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /