The Latest: Digital Transformation in Sports | A Conversation With Melissa Proctor

2025-12-04 · 15 min · episode 160 · 8 entities

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Asserted relationships

→ appeared on The Breakfast Club podcast

0.76

evidence rules-v5
The Latest: Digital Transformation in Sports | A Conversation With Melissa Proctor
→ discusses Comedy concept

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Feed category: Comedy
→ hosted by iHeartPodcasts company

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Feed author/publisher: iHeartPodcasts
→ hosted by The Black Effect Podcast Network and iHeartPodcasts company

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evidence rules-v5
Feed author/publisher: The Black Effect Podcast Network and iHeartPodcasts

Entities found in this episode

companys 4

mentioned iHeartPodcasts company

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evidence rules-v5
Feed author/publisher: iHeartPodcasts
mentioned The Black Effect Podcast Network and iHeartPodcasts company

0.70

evidence rules-v5
Feed author/publisher: The Black Effect Podcast Network and iHeartPodcasts
hosted by iHeartPodcasts company

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evidence rules-v5
Feed author/publisher: iHeartPodcasts
hosted by The Black Effect Podcast Network and iHeartPodcasts company

0.40

evidence rules-v5
Feed author/publisher: The Black Effect Podcast Network and iHeartPodcasts

concepts 2

mentioned Comedy concept

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evidence rules-v5
Feed category: Comedy
discusses Comedy concept

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evidence rules-v5
Feed category: Comedy

persons 1

mentioned Melissa Proctor person

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evidence rules-v5
The Latest: Digital Transformation in Sports | A Conversation With Melissa Proctor

podcasts 1

appeared on The Breakfast Club podcast

0.76

evidence rules-v5
The Latest: Digital Transformation in Sports | A Conversation With Melissa Proctor

Episode description as stored

In this special episode of The Latest With Loren LoRosa , Loren reflects on her experience at the Hope Global Forums, where conversations centered on community impact, economic empowerment, and the future of digital transformation—especially within the sports industry. She sits down with Melissa Proctor, Chief Marketing Officer of the Atlanta Hawks , for an insightful discussion on the evolving challenges of sports branding and the role of innovation in fan engagement. Melissa shares her expertise on leveraging technology to create meaningful fan experiences, building authentic connections, and adapting to the shifting expectations of modern audiences. The conversation also explores the balance between personal and professional life, representation in leadership, and the importance of community-driven strategies in shaping the future of sports marketing. Rate, subscribe, comment and share. Follow The Latest With Loren LoRosa on IG @lorenlorosa YouTube: https://www.youtube.com/@BreakfastClubPower1051FM See omnystudio.com/listener for privacy information.