World Model · podcast knowledge graph

448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner

2025-01-30 · 76 min · episode 448 · 14 entities

episode page audio

Asserted relationships

  • → appeared on the bossbabe podcast podcast
    0.68
    evidence rules-v5
    448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner
  • → hosted by Natalie Ellis person
    0.55
    evidence rules-v5
    Feed author/publisher: Natalie Ellis
  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Education concept
    0.40
    evidence rules-v5
    Feed category: Education
  • → discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • → discusses Self-Improvement concept
    0.40
    evidence rules-v5
    Feed category: Self-Improvement
  • → discusses Marketing concept
    0.40
    evidence rules-v5
    Feed category: Marketing

Entities found in this episode

concepts 6

  • mentioned Education concept
    0.50
    evidence rules-v5
    Feed category: Education
  • mentioned Self-Improvement concept
    0.50
    evidence rules-v5
    Feed category: Self-Improvement
  • mentioned Marketing concept
    0.50
    evidence rules-v5
    Feed category: Marketing
  • discusses Education concept
    0.40
    evidence rules-v5
    Feed category: Education
  • discusses Self-Improvement concept
    0.40
    evidence rules-v5
    Feed category: Self-Improvement
  • discusses Marketing concept
    0.40
    evidence rules-v5
    Feed category: Marketing

persons 3

  • 0.72
    evidence rules-v5
    448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner
  • mentioned Natalie Ellis person
    0.70
    evidence rules-v5
    Feed author/publisher: Natalie Ellis
  • hosted by Natalie Ellis person
    0.55
    evidence rules-v5
    Feed author/publisher: Natalie Ellis

companys 2

  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business

websites 2

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship

podcasts 1

  • appeared on the bossbabe podcast podcast
    0.68
    evidence rules-v5
    448: Scaling an Ecom Brand From Scratch to $700K in Year One: The Sales Engine Playbook with Catherine Smith Licari of The Small Business Planner
Episode description as stored
Welcome to a masterclass in building a thriving business even while managing real-life challenges. Catherine Smith Licari, the creator of the Small Business Planner, joins Natalie to break down the tactical strategies behind creating a predictable sales engine and why intentional business planning is essential for long-term success. From sourcing and developing high-quality products to leveraging paid traffic and building customer trust, Catherine shares a wealth of actionable insights that any entrepreneur can apply. She also opens up about her IVF journey, revealing how she managed to grow her business during one of the most challenging years of her life. This interview covers how years of stagnant revenue finally led to a breakthrough of reaching almost 7-figures. If you’re ready to refine your operations, create consistent revenue, and scale your businesses with purpose – this episode is for you.  TIMESTAMPS 00:13 How Catherine identified gaps in the fashion industry and launched her first business. 02:08 Leveraging Instagram and early online trends to build brand awareness. 03:34 Pivoting from product sales to brand advising based on client demand. 16:23 The creation of the Small Business Planner: Combining luxury and function for entrepreneurs. 23:04 Sourcing and developing a high-quality product: Catherine’s step-by-step approach. 27:27 Why intentional packaging and customer experience drive repeat customers. 35:03 Features of the Small Business Planner designed to solve critical business challenges. 37:26 Balancing personal challenges, including IVF, while scaling a business. 46:04 Building a predictable sales engine with paid ads and intentional traffic strategies. 50:48 Insights from Freedom Fast Track that shaped Catherine’s business growth framework. 53:36 Addressing financial and operational blind spots for small business owners. 59:21 How to fully utilize the Small Business Planner and its digital companion course. 01:09:26 Exclusive Bossbabe Sales Engine Bonus Pack for Small Business Planner customers. RESOURCES + LINKS Grab Your Small Business Planner Right Here + Get Your Sales Engine Bonus Pack for FREE. Freedom Fast Track Doors Open Soon - Join The Waitlist Here. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997). FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Catherine + The Small Business Planner: @cashflow.for.creatives