World Model · podcast knowledge graph

446: Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee

2025-01-16 · 40 min · episode 446 · 19 entities

episode page audio

Asserted relationships

  • → appeared on the bossbabe podcast podcast
    0.68
    evidence rules-v5
    446: Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee
  • → hosted by Natalie Ellis person
    0.55
    evidence rules-v5
    Feed author/publisher: Natalie Ellis
  • → founded Soul company
    0.54
    evidence rules-v5
    co-founder of Soul
  • → founded Soul company
    0.54
    evidence rules-v5
    co-founder of Soul
  • → works at Soul company
    0.50
    evidence rules-v5
    co-founder of Soul
  • → works at Soul company
    0.50
    evidence rules-v5
    co-founder of Soul
  • → discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business
  • → discusses Education concept
    0.40
    evidence rules-v5
    Feed category: Education
  • → discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship
  • → discusses Self-Improvement concept
    0.40
    evidence rules-v5
    Feed category: Self-Improvement
  • → discusses Marketing concept
    0.40
    evidence rules-v5
    Feed category: Marketing

Entities found in this episode

companys 7

  • mentioned Soul company
    0.68
    evidence rules-v5
    co-founder of Soul
  • founded Soul company
    0.54
    evidence rules-v5
    co-founder of Soul
  • founded Soul company
    0.54
    evidence rules-v5
    co-founder of Soul
  • mentioned Business company
    0.50
    evidence rules-v5
    Feed category: Business
  • works at Soul company
    0.50
    evidence rules-v5
    co-founder of Soul
  • works at Soul company
    0.50
    evidence rules-v5
    co-founder of Soul
  • discusses Business company
    0.40
    evidence rules-v5
    Feed category: Business

concepts 6

  • mentioned Education concept
    0.50
    evidence rules-v5
    Feed category: Education
  • mentioned Self-Improvement concept
    0.50
    evidence rules-v5
    Feed category: Self-Improvement
  • mentioned Marketing concept
    0.50
    evidence rules-v5
    Feed category: Marketing
  • discusses Education concept
    0.40
    evidence rules-v5
    Feed category: Education
  • discusses Self-Improvement concept
    0.40
    evidence rules-v5
    Feed category: Self-Improvement
  • discusses Marketing concept
    0.40
    evidence rules-v5
    Feed category: Marketing

persons 3

  • mentioned Angie Le person
    0.72
    evidence rules-v5
    446: Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee
  • mentioned Natalie Ellis person
    0.70
    evidence rules-v5
    Feed author/publisher: Natalie Ellis
  • hosted by Natalie Ellis person
    0.55
    evidence rules-v5
    Feed author/publisher: Natalie Ellis

websites 2

  • mentioned Entrepreneurship website
    0.50
    evidence rules-v5
    Feed category: Entrepreneurship
  • discusses Entrepreneurship website
    0.40
    evidence rules-v5
    Feed category: Entrepreneurship

podcasts 1

  • appeared on the bossbabe podcast podcast
    0.68
    evidence rules-v5
    446: Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee
Episode description as stored
In this episode, Natalie is joined by Angie Lee, co-founder of Soul, to unpack her journey of building a direct-to-consumer (DTC) wellness brand. From humble beginnings as a CBD tincture company to an expansive product line that now includes gummies, microdose THC products, drops, and so much more, Angie shares the lessons learned along the way. Get ready for a masterclass in e-commerce as Angie dives into all the levers they pulled to really get the business off the ground — from leveraging community-driven strategies to pivoting based on customer feedback. She also offers actionable insights into partnerships, marketing, and scaling a DTC brand while staying profitable and purpose-driven. Whether you’re an entrepreneur in the wellness space or simply looking for inspiration on building a business from scratch, this episode is packed with gems. TIMESTAMPS 00:00 Introduction: Natalie welcomes Angie Lee, co-founder of Soul, to discuss building a thriving DTC wellness brand. 00:26 From CBD tinctures to a diverse product line, how Soul evolved by listening to customer needs. 03:03 The importance of staying flexible in product development and pivoting for growth. 04:57 Community-driven strategies and how Angie leverages customer feedback to build raving fans. 07:50 Early challenges in funding, product development, and building a foundation for long-term success. 11:33 Marketing that works, the power of partnerships, co-collaborations, and customer-centric campaigns. 13:57 The Founder's role in scaling while balancing creative input and operational strategy. 19:16 Finding your niche and building a brand identity that resonates with your audience. 24:42 Lessons learned and why simplicity and focus are key to success in e-commerce. 30:07 Staying profitable in a competitive DTC space with tips for sustainable growth. 34:43 Final reflections and Angie’s advice for building a purpose-driven, profitable brand. RESOURCES + LINKS Use this link for a discount on Soul products. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Learn Natalie’s Proven Method for Building a Profitable, Predictable, Freedom-Based Business and Get Back to WHY you Became an Entrepreneur in this FREE 90-Minute Training. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997)  FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie Soul: @get.soul Angie Lee: @angieleeshow