701: Mark Pincus (Founder of Zynga) - Why We All Need a Coach, Maintaining High Standards, The Book of Life, Aggressive Ambition, and Why Your Instincts Are Almost Always Right

The Learning Leader Show with Ryan Hawk www.LearningLeader.com The Price of Becoming is a USA Today, LA Times, and Publishers Weekly Bestseller! www.LearningLeader.com/Becoming My guest - Mark Pincus is the founder of Zynga, the social gaming company he built from zero to $12.7 billion, pioneering a category that generated over a billion app installs and introduced hundreds of millions of people to online play. He's a serial founder who has started ten companies, taught product development at Stanford, and made early seed investments in Facebook and Twitter. His new book is Life at the Speed of Play . Key Learnings Coaches are cheat codes. Mark has hired a surfing coach, a tennis coach, a chess coach, a life coach, and the legendary Bill Campbell. None of them were assigned to him. He went and found them. "You throw to where you swing. You don't swing to where you throw." His tennis coach, Jorge, on learning how to serve. Commit to the natural swing first. You'll miss. You'll look stupid. Eventually your brain realizes you're serious and puts the ball where it belongs. You play to get better. You don't play to win. Not this point. Not this match. What am I doing right now that makes me better in the next game? Kill the ego so it gets out of the way of you being humble and curious. Don't contort the organization around one talented jerk. Colleen McCreary, Zynga's chief people officer, kept a sign on her wall: "No jerks allowed." She once vetoed an acquisition because she believed the founder was toxic. When the organization sees you refuse to bend just to win one point, they build muscle and confidence too. You'll have periods out of alignment. That's okay. Sometimes the person is in a crucial seat and you can't swap them tomorrow. What matters is that you're aligned with the philosophy. Bill Campbell's two lessons: intellectual honesty and courage. Be committed to the deep truths above everything else, and say them to your team even when it hurts. Then have the courage to stand up to your own team, your own board, and your own investors. A well-run company is a democratic dictatorship. Campbell leaned heavily on the dictatorship half. Unapologetically. The flip side of ambition is sacrifice. Everyone says they're a ten out of ten on ambition.  Mark's test: would you toil in obscurity for the next ten years, nobody respecting what you're doing, for an 80 or 90 percent chance at something bigger than your wildest dreams? Or take the 80 percent chance at a respectable single and a pat on the back? Nobody believes in us as much as we do. That's why we become founders. At 41, VCs who had already backed Mark twice told him he was too old, too rich, and too settled to go all in on Zynga. Mark isn't all in until he is. He calls it a lazy on-ramp to curiosity. Lots of projects. Looking for signals in a lot of places. Processing. Then it flips. "When the fish are running, we're up all night throwing nets until they're done running, not until we're tired." The chess lesson: play boring. His chess coach told him if you want to beat a player rated much higher than you, play boring and conservative and let them make the mistake. He started doing it. He started winning. Your kids don't follow what you say. They follow what you do. Mark set out to be a different kind of dad than his own, who measured people by their résumé. Then he watched his 15-year-old daughter spend every waking minute with math tutors before leaving on a service trip. " How did we get here? Oh, I know how we got here. They're not listening to what Dad says. They're following what Dad does." Happiness comes from feeling useful to a community you care about. Not from being useful. From feeling it. That's Alfred Adler, by way of The Courage to Be Disliked. There are two levels of success. A life well lived is a life in alignment with what only you can bring to the world. You don't have to build Google to feel like you went for it. The ultimate success is the greatest instan