700: Keith Hawk & AJ Hawk - Conscious Competence, Delusional Confidence, Stacking Days, After-Action Reviews, Taking Big Risks, The Power of Compounding, and Modeling High-Standards
2026-08-09 · 90 min · 8 entities
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Episode description as stored
The Learning Leader Show with Ryan Hawk
www.LearningLeader.com
The Price of Becoming is a USA Today, LA Times, and Publishers Weekly Bestseller!
www.LearningLeader.com/Becoming
This is brought to you by Insight Global . If you need to hire one person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world has the hustle and grit to deliver.
My Guests:
My dad, Keith Hawk (also known as Pistol), spent decades leading sales teams at LexisNexis and has taught leadership and public speaking to audiences all over the country. He's the author of multiple books including Get Real Selling. Pistol has that rare ability to be both universally liked and 100% respected by all who know him.
My brother AJ Hawk was an All-American linebacker at Ohio State, where he won a national championship. He played 11 years in the NFL, won a Super Bowl with the Green Bay Packers, and retired as the franchise's all-time leading tackler. Now you'll see him every weekday on ESPN as a co-host of the Pat McAfee Show
Notes:
Key Learnings
Be a consciously competent leader. Pistol's framework: you have to understand the processes of the work you're asking people to do, not just the end result. First-line leaders have to know the work at a great level of detail.
One tactical way to get there: do after-action reviews on both wins and losses. Know why you win. Know why you lose. Describe both in detail. That's how you earn vivid clarity.
Give people vivid clarity. Don't tell your team to "go get the ball carrier." Tell them precisely how to handle each situation. Great leaders are great because they give vivid clarity to the people they're leading on how to do the thing.
Stack days. If I can't win by being brilliant, I can win by being able to endure. Just get up and do the thing day after day. Growing up, AJ and I had an unwritten rule: no matter what we did the night before, we were going to the first available lift. You don't have to go to bed early. But you're going to work no matter how you feel.
When AJ knew he could do it. Freshman year at Ohio State. A tunnel screen play in camp. He read it perfectly, took off, and delivered a textbook hit on the receiver. That was the moment: "Football's football. These guys are all monsters. But I think I can find a way to make some plays."
How to write a book: get up an extra hour early for 200 days in a row and never miss a day. Anybody can do it. You just have to be willing to make the decision, and then follow through, and then follow through again.
My scout team Super Bowl. As a scout team QB at Ohio, I picked the Florida game to prepare like it was the real thing. I wore Rex Grossman's number and arm sleeve. Spatted my cleats. I rewrote the practice cards based on real Florida plays. We ended up being in a tight ball game against a national powerhouse. My teammates came back after the game and said practice that week was harder than the actual game. This is when I learned what is possible when prepared for the moment.
The Mike Nolan $10 bill story. When AJ was in college, the 49ers head coach Mike Nolan needed to tip a valet and asked if he had any cash. AJ gave him $10. Weeks later, a handwritten note showed up at AJ's college house with a $10 bill inside and a thank-you note from Mike Nolan. Follow-through. Attention to detail. Paying people back. AJ never forgot it.
AJ's delusional confidence in Tahoe. AJ had an unlucky drive that left him 254 yards from the pin, in the first cut. Jack Wagner was still on the green in front of us. AJ pulled out a four iron. I told him to wait. He said, "I'm just gonna go, and hit it on the green." He flushed it. Landed on the green 25 feet from Jack. There's power in belief, speaking things into existence, and then doing them.
Irrational self-confidence isn't irrational. Pistol quoted Bill Simmons: " As long as you believe it's possible, it's possible. " Regardless of what it is.
My bigge