World Model · podcast knowledge graph

5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)

2024-07-25 · 82 min · 71 entities

episode page audio

Asserted relationships

  • → references Playing Win Strategy Really Works book
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/New-Way-Think-Management-Effectiveness/dp/164782351X
  • → references Bruce Henderson person
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Bruce_Henderson
  • → references Salomon Brothers person
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Salomon_Brothers
  • → references US Airways person
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/US_Airways
  • → references Continental Lite person
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Continental_Lite
  • → references Ted Airline person
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Ted_(airline
  • → references John C. Bogle person
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/John_C._Bogle
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://rogermartin.medium.com/where-to-start-with-strategy-bae40506304c
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Opposable-Mind-Successful-Integrative-Thinking/dp/1422118924
  • → references When More Not Better Overcoming book
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/When-More-Not-Better-Overcoming/dp/1647820065
  • → authored Playing to Win book
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    evidence rules-v4
    author of Playing to Win
  • → hosted by Lenny Rachitsky person
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    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
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    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
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    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://penname.co/
  • → references figma.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://figma.com/
  • → references Figjam website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://figma.com/figjam
  • → references lego.com website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://lego.com/
  • → references fourseasons.com website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://fourseasons.com/
  • → references rogerlmartin.com website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://rogerlmartin.com/
  • → references 10 Of S P 500 Ceos Pg website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://bizjournals.com/cincinnati/news/2023/02/06/10-of-s-p-500-ceos-pg.html
  • → references Tools website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://strategicmanagementinsight.com/tools/vrio
  • → references bcg.com website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://bcg.com/
  • → references investor.vanguard.com website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://investor.vanguard.com/
  • → references southwest.com website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://southwest.com/
  • → references westlawinternational.com website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://westlawinternational.com/
  • → references Economic Moat Why Warren Buffett person
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://finance.yahoo.com/news/economic-moat-why-warren-buffett-160046125.html
  • → references mandarinoriental.com website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://mandarinoriental.com/en
  • → references Estrategia De Marketing person
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://studocu.com/es/document/universidad-de-murcia/estrategia-de-marketing/case-study-old-of-olay/95079369
  • → references Windows 95 Changed The World website
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    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://forbes.com/sites/ianmorris/2015/08/24/windows-95-changed-the-world

Entities found in this episode

websites 30

  • 0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://rogermartin.medium.com/where-to-start-with-strategy-bae40506304c
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://rogermartin.medium.com/where-to-start-with-strategy-bae40506304c
  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://penname.co/
  • mentioned figma.com website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://figma.com/
  • mentioned Figjam website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://figma.com/figjam
  • mentioned lego.com website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://lego.com/
  • mentioned fourseasons.com website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://fourseasons.com/
  • mentioned rogerlmartin.com website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://rogerlmartin.com/
  • mentioned 10 Of S P 500 Ceos Pg website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://bizjournals.com/cincinnati/news/2023/02/06/10-of-s-p-500-ceos-pg.html
  • mentioned Tools website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://strategicmanagementinsight.com/tools/vrio
  • mentioned bcg.com website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://bcg.com/
  • mentioned investor.vanguard.com website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://investor.vanguard.com/
  • mentioned southwest.com website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://southwest.com/
  • mentioned westlawinternational.com website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://westlawinternational.com/
  • mentioned mandarinoriental.com website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://mandarinoriental.com/en
  • mentioned Windows 95 Changed The World website
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://forbes.com/sites/ianmorris/2015/08/24/windows-95-changed-the-world
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://penname.co/
  • references figma.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://figma.com/
  • references Figjam website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://figma.com/figjam
  • references lego.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://lego.com/
  • references fourseasons.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://fourseasons.com/
  • references rogerlmartin.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://rogerlmartin.com/
  • references 10 Of S P 500 Ceos Pg website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://bizjournals.com/cincinnati/news/2023/02/06/10-of-s-p-500-ceos-pg.html
  • references Tools website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://strategicmanagementinsight.com/tools/vrio
  • references bcg.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://bcg.com/
  • references investor.vanguard.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://investor.vanguard.com/
  • references southwest.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://southwest.com/
  • references westlawinternational.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://westlawinternational.com/
  • references mandarinoriental.com website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://mandarinoriental.com/en
  • references Windows 95 Changed The World website
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://forbes.com/sites/ianmorris/2015/08/24/windows-95-changed-the-world

persons 18

  • mentioned Bruce Henderson person
    0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Bruce_Henderson
  • mentioned Salomon Brothers person
    0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Salomon_Brothers
  • mentioned US Airways person
    0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/US_Airways
  • mentioned Continental Lite person
    0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Continental_Lite
  • mentioned Ted Airline person
    0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Ted_(airline
  • mentioned John C. Bogle person
    0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/John_C._Bogle
  • references Bruce Henderson person
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Bruce_Henderson
  • references Salomon Brothers person
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Salomon_Brothers
  • references US Airways person
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/US_Airways
  • references Continental Lite person
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Continental_Lite
  • references Ted Airline person
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/Ted_(airline
  • references John C. Bogle person
    0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://en.wikipedia.org/wiki/John_C._Bogle
  • mentioned Lenny Rachitsky person
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    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • 0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://finance.yahoo.com/news/economic-moat-why-warren-buffett-160046125.html
  • mentioned Estrategia De Marketing person
    0.45
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://studocu.com/es/document/universidad-de-murcia/estrategia-de-marketing/case-study-old-of-olay/95079369
  • 0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://finance.yahoo.com/news/economic-moat-why-warren-buffett-160046125.html
  • references Estrategia De Marketing person
    0.38
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://studocu.com/es/document/universidad-de-murcia/estrategia-de-marketing/case-study-old-of-olay/95079369

books 16

  • 0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X
  • 0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319
  • 0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487
  • 0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/New-Way-Think-Management-Effectiveness/dp/164782351X
  • 0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807
  • 0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Opposable-Mind-Successful-Integrative-Thinking/dp/1422118924
  • 0.90
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/When-More-Not-Better-Overcoming/dp/1647820065
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/New-Way-Think-Management-Effectiveness/dp/164782351X
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Design-Business-Thinking-Competitive-Advantage/dp/1422177807
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/Opposable-Mind-Successful-Integrative-Thinking/dp/1422118924
  • 0.77
    evidence rules-v4
    Link in episode "5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)": https://amazon.com/When-More-Not-Better-Overcoming/dp/1647820065
  • mentioned Playing to Win book
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    evidence rules-v4
    author of Playing to Win
  • authored Playing to Win book
    0.62
    evidence rules-v4
    author of Playing to Win

concepts 5

  • mentioned Business concept
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    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
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    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    5 essential questions to craft a winning strategy | Roger Martin (author, advisor, speaker)
  • discusses Business concept
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    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
Episode description as stored
Roger Martin is one of the world’s leading experts on strategy and the author of Playing to Win , one of the most beloved books on strategy. He’s written extensively for the Harvard Business Review ; consulted for dozens of Fortune 500 companies, including P&G, Lego, and Ford; and written 11 other books. In our conversation, we discuss: • The five key questions you need to answer to develop an effective strategy • Why most companies get strategy wrong • How to avoid “playing to play” instead of playing to win • Real-world strategy examples from Procter & Gamble, Southwest Airlines, Lego, and Figma • How to think about differentiation vs. low cost • Shortcomings of current strategy education • Much more — Correction: Roger pointed out that he made an error during our chat. When I asked him about Richard Rumelt (~16 mins), he thought I said Richard D'Aveni. — Brought to you by: • Webflow —The web experience platform • WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs • Cycle —Your feedback hub, on autopilot — Find the transcript at: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-strategy-roger-martin — Where to find Roger Martin: • X: https://x.com/RogerLMartin • LinkedIn: https://www.linkedin.com/in/roger-martin-9916911a9/ • Website: https://rogerlmartin.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Roger’s background (02:20) The importance of strategy (07:00) Challenges in developing strategy (08:30) Critique of modern strategy education (14:00) Hamilton Helmer and Richard Rumelt (17:40) Defining strategy (19:12) The Strategy Choice Cascade (23:20) Playing to win vs. playing to play (24:57) Examples of strategic success (30:49) Differentiation and moats (40:23) Applying strategy to real-world scenarios (43:47) Customer-centric strategy (44:45) Defining the market and product (45:59) Value chain and distribution (48:28) Cost leadership vs. differentiation (53:16) Capabilities and management systems (57:14) Competitive advantage and market positioning (01:02:41) Counterpositioning and fault lines (01:05:53) Adapting to AI and market changes (01:14:11) Betterment over perfection (01:18:42) Final thoughts on strategy — Referenced: • Nearly 10% of S&P 500 CEOs are alumni of Procter & Gamble: https://www.bizjournals.com/cincinnati/news/2023/02/06/10-of-s-p-500-ceos-pg.html • FigJam: https://www.figma.com/figjam/ • Figma: https://www.figma.com/ • What Is Resource-Based Theory?: https://www.igi-global.com/dictionary/the-impact-of-technological-governance-and-political-capabilities-on-firms-performances-under-economic-turbulence/67915 • Michael Porter on LinkedIn: https://www.linkedin.com/in/professorporter/ • Competitive Strategy: Techniques for Analyzing Industries and Competitors : https://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487 • VRIO Framework Explained: https://strategicmanagementinsight.com/tools/vrio/ • Business strategy with Hamilton Helmer (author of 7 Powers): https://www.lennysnewsletter.com/p/business-strategy-with-hamilton-helmer • Good Strategy, Bad Strategy | Richard Rumelt: https://www.lennysnewsletter.com/p/good-strategy-bad-strategy-richard • 7 Powers: The Foundations of Business Strategy : https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319 • Boston Consulting Group: https://www.bcg.com/ • Bruce Henderson: https://en.wikipedia.org/wiki/Bruce_Henderson • Lego: https://www.lego.com • Vanguard: https://investor.vanguard.com/ • Southwest Airlines: https://www.southwest.com/ • How Amazon Managed to Dethrone Walmart: https://www.nytimes.com/interactive/2021/08/20/technology/how-amazon-beat-walmart.html • GM Lost a 10-Year Battle with Tesla, Pulling the Plug on a Long Line of EVs: https://www.forbes.com/sites/brookecrothers/2023/07/09/gm-killed-its-electric-cars-and-lost