World Model · podcast knowledge graph

The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)

2023-12-27 · 111 min · 76 entities

episode page audio

Asserted relationships

  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563935
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756
  • → references Net Promoter Score person
    0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://en.wikipedia.org/wiki/Net_promoter_score
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804
  • → references Houseparty App person
    0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://en.wikipedia.org/wiki/Houseparty_(app
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.medium.com/engagement-hierarchy-core-actions-dd4f72042100
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.medium.com/the-hierarchy-of-marketplaces-introduction-and-level-1-983995aa218e
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563935
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563935
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585
  • → works at Pinterest company
    0.48
    evidence rules-v4
    joined Pinterest
  • → works at Pinterest company
    0.48
    evidence rules-v4
    joined Pinterest
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://penname.co/
  • → references notion.so website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://notion.so/
  • 0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft
  • → references tiktok.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://tiktok.com/
  • → references rippling.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://rippling.com/
  • → references evernote.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://evernote.com/
  • → references faire.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://faire.com/
  • → references clubhouse.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://clubhouse.com/
  • → references thumbtack.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://thumbtack.com/
  • → references tesla.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://tesla.com/
  • → references pinterest.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://pinterest.com/
  • → references Cemetery website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://failory.com/cemetery/secret
  • → references everythingmarketplaces.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://everythingmarketplaces.com/
  • → references Etsy Josh Silverman person
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://nytimes.com/2017/11/25/business/etsy-josh-silverman.html
  • → references mturk.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://mturk.com/
  • → references sarahtavel.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.com/
  • → references joinsaturn.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://joinsaturn.com/
  • → references olx.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://olx.com/
  • 0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://wsj.com/articles/doordash-loves-the-burbs-as-much-as-you-do-11605618001
  • → references rekki.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://rekki.com/
  • → references hipcamp.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://hipcamp.com/

Entities found in this episode

websites 46

  • 0.90
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804
  • 0.90
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.medium.com/engagement-hierarchy-core-actions-dd4f72042100
  • 0.90
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.medium.com/the-hierarchy-of-marketplaces-introduction-and-level-1-983995aa218e
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.medium.com/engagement-hierarchy-core-actions-dd4f72042100
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.medium.com/the-hierarchy-of-marketplaces-introduction-and-level-1-983995aa218e
  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://penname.co/
  • mentioned notion.so website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://notion.so/
  • 0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft
  • mentioned tiktok.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://tiktok.com/
  • mentioned rippling.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://rippling.com/
  • mentioned evernote.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://evernote.com/
  • mentioned faire.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://faire.com/
  • mentioned clubhouse.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://clubhouse.com/
  • mentioned thumbtack.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://thumbtack.com/
  • mentioned tesla.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://tesla.com/
  • mentioned pinterest.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://pinterest.com/
  • mentioned Cemetery website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://failory.com/cemetery/secret
  • mentioned everythingmarketplaces.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://everythingmarketplaces.com/
  • mentioned mturk.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://mturk.com/
  • mentioned sarahtavel.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.com/
  • mentioned joinsaturn.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://joinsaturn.com/
  • mentioned olx.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://olx.com/
  • 0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://wsj.com/articles/doordash-loves-the-burbs-as-much-as-you-do-11605618001
  • mentioned rekki.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://rekki.com/
  • mentioned hipcamp.com website
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://hipcamp.com/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://penname.co/
  • references notion.so website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://notion.so/
  • 0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft
  • references tiktok.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://tiktok.com/
  • references rippling.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://rippling.com/
  • references evernote.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://evernote.com/
  • references faire.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://faire.com/
  • references clubhouse.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://clubhouse.com/
  • references thumbtack.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://thumbtack.com/
  • references tesla.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://tesla.com/
  • references pinterest.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://pinterest.com/
  • references Cemetery website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://failory.com/cemetery/secret
  • references everythingmarketplaces.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://everythingmarketplaces.com/
  • references mturk.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://mturk.com/
  • references sarahtavel.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://sarahtavel.com/
  • references joinsaturn.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://joinsaturn.com/
  • references olx.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://olx.com/
  • 0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://wsj.com/articles/doordash-loves-the-burbs-as-much-as-you-do-11605618001
  • references rekki.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://rekki.com/
  • references hipcamp.com website
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://hipcamp.com/

books 12

  • 0.90
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563935
  • 0.90
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756
  • 0.90
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563935
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756
  • 0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563935
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563935
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585
  • 0.50
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://amazon.com/Five-Temptations-CEO-Anniversary-Leadership/dp/0470267585

persons 8

  • mentioned Net Promoter Score person
    0.90
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://en.wikipedia.org/wiki/Net_promoter_score
  • mentioned Houseparty App person
    0.90
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://en.wikipedia.org/wiki/Houseparty_(app
  • references Net Promoter Score person
    0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://en.wikipedia.org/wiki/Net_promoter_score
  • references Houseparty App person
    0.77
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://en.wikipedia.org/wiki/Houseparty_(app
  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Etsy Josh Silverman person
    0.45
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://nytimes.com/2017/11/25/business/etsy-josh-silverman.html
  • references Etsy Josh Silverman person
    0.38
    evidence rules-v4
    Link in episode "The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)": https://nytimes.com/2017/11/25/business/etsy-josh-silverman.html

companys 5

  • mentioned Pinterest company
    0.60
    evidence rules-v4
    joined Pinterest
  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • works at Pinterest company
    0.48
    evidence rules-v4
    joined Pinterest
  • works at Pinterest company
    0.48
    evidence rules-v4
    joined Pinterest
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • 0.42
    evidence rules-v4
    The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
Episode description as stored
Sarah Tavel  is a General Partner at Benchmark and sits on the boards of Chainalysis, Hipcamp, Rekki, Cambly, and Medely. She is a founding member of All Raise, the nonprofit organization working to accelerate the success of women in the venture-capital and VC-backed startup ecosystem. Before Benchmark, Sarah was a partner at Greylock Partners. She joined Pinterest in 2012 as their first PM and launched their first search and recommendations features. She also led three acquisitions as she helped the company scale through a period of hypergrowth. In this episode, we discuss: Sarah’s Hierarchy of Engagement framework for growing a consumer startup • The three levels of the Hierarchy of Engagement: core action, retention, and self-perpetuation • The importance of measuring cohorts and maintaining focus on the core action • Examples of core user actions from Pinterest and YouTube Sarah’s Hierarchy of Marketplaces framework for building a marketplace startup • The three vectors of growth for dominating a marketplace • Advice on “tipping the marketplace” and ultimately dominating the market • The value of focusing on a constrained market • How to avoid disruption — This entire episode is brought to you by Gelt —Redefine your approach to taxes. — Find the full transcript at: https://www.lennysnewsletter.com/p/the-hierarchy-of-engagement-sarah — Where to find Sarah Tavel: • X: https://twitter.com/sarahtavel • LinkedIn: https://www.linkedin.com/in/sarahtavel/ • Substack: https://www.sarahtavel.com/ — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — In this episode, we cover: (00:00) Sarah’s background (03:33) Framework 1: The Hierarchy of Engagement (06:03) Level 1: Core action (10:33) Level 2: Retention (14:00) Level 3: Self-perpetuation (19:32) The importance of focus (23:54) The challenge of anonymity (26:04) Advice for founders who want to increase retention (29:34) What founders often get wrong (31:43) Examples of core actions (37:37) Finding your North Star Metric (38:12) Who should use the Hierarchy of Engagement framework (38:54) The Hierarchy of Marketplaces framework (46:09) Level 1: Focus on a constrained opportunity (50:19) Sarah’s “happy GMV” and “minimum viable happiness” concepts (54:47) Thumbtack: a counterexample to this approach (56:36) Signs you’re ready to move to level 2 (58:06) Level 2: Tipping the marketplace (01:04:15) Tipping loops (01:10:53) Not all markets are susceptible to tipping (01:15:55) The challenge of homogeneity in B2B marketplaces (01:20:29) Signs you’re tipping successfully (01:21:43) Level 3: Dominating the market (01:28:29) The opportunity in underestimated markets (01:30:11) The challenges of chasing GMV and losing focus (01:36:36) Recognizing currents and momentum in the market (01:39:20) You can never rest on your laurels (01:41:03) How to apply these frameworks outside of marketplaces (01:42:57) Three ways to find marketplace opportunity (01:45:10 ) Lightning round — Referenced: • Hierarchy of Engagement, Expanded: https://sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804 • Pinterest: https://www.pinterest.com/ • Evernote: https://evernote.com/ • Notion: https://www.notion.so/ • Houseparty app: https://en.wikipedia.org/wiki/Houseparty_(app) • Clubhouse: https://www.clubhouse.com/ • How to price your product | Naomi Ionita (Menlo Ventures): https://www.lennyspodcast.com/how-to-price-your-product-naomi-ionita-menlo-ventures/ • TikTok: https://www.tiktok.com/ • Lessons on building a viral consumer app: The story of Saturn: https://www.lennysnewsletter.com/p/lessons-on-building-a-viral-consumer • Saturn: https://www.joinsaturn.com/ • What happened to Secret?: https://www.failory.com/cemetery/secret • How to determine your activation metric: https://www.lennysnewsletter.com/p/how-to-determine-your-activation • Shishir Mehrotra on LinkedIn: https://www.linkedin.com/