World Model · podcast knowledge graph

An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)

2023-01-26 · 46 min · 51 entities

episode page audio

Asserted relationships

  • → references Goal Process Ongoing Improvement book
    0.77
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951
  • → references Cool Gray City Love Francisco book
    0.77
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://penname.co/
  • → references figma.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://figma.com/
  • → references snowflake.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://snowflake.com/en
  • → references notion.so website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://notion.so/
  • → references Figjam website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://figma.com/figjam
  • 0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft
  • → references Shapeup website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://basecamp.com/shapeup
  • → references Lennyspod website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://notion.com/lennyspod
  • → references mixpanel.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://mixpanel.com/
  • → references Severance website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://tv.apple.com/us/show/severance
  • → references Rice Scoring Model person
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://productplan.com/glossary/rice-scoring-model
  • → references zoom.us website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://zoom.us/
  • → references Redshift product
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://amazonaws.cn/en/redshift
  • → references Under The Hood person
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://developer.mixpanel.com/docs/under-the-hood
  • → references Bigquery website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://cloud.google.com/bigquery
  • → references getcensus.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://getcensus.com/
  • → references Data Analytics Product Led Growth person
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://mixpanel.com/blog/data-analytics-product-led-growth
  • → references thewestwingweekly.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": http://thewestwingweekly.com/
  • → references Wecrashed website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://tv.apple.com/us/show/wecrashed

Entities found in this episode

websites 30

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://penname.co/
  • mentioned figma.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://figma.com/
  • mentioned snowflake.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://snowflake.com/en
  • mentioned notion.so website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://notion.so/
  • mentioned Figjam website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://figma.com/figjam
  • 0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft
  • mentioned Shapeup website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://basecamp.com/shapeup
  • mentioned Lennyspod website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://notion.com/lennyspod
  • mentioned mixpanel.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://mixpanel.com/
  • mentioned Severance website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://tv.apple.com/us/show/severance
  • mentioned zoom.us website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://zoom.us/
  • mentioned Bigquery website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://cloud.google.com/bigquery
  • mentioned getcensus.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://getcensus.com/
  • mentioned thewestwingweekly.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": http://thewestwingweekly.com/
  • mentioned Wecrashed website
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://tv.apple.com/us/show/wecrashed
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://penname.co/
  • references figma.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://figma.com/
  • references snowflake.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://snowflake.com/en
  • references notion.so website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://notion.so/
  • references Figjam website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://figma.com/figjam
  • 0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft
  • references Shapeup website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://basecamp.com/shapeup
  • references Lennyspod website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://notion.com/lennyspod
  • references mixpanel.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://mixpanel.com/
  • references Severance website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://tv.apple.com/us/show/severance
  • references zoom.us website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://zoom.us/
  • references Bigquery website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://cloud.google.com/bigquery
  • references getcensus.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://getcensus.com/
  • references thewestwingweekly.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": http://thewestwingweekly.com/
  • references Wecrashed website
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://tv.apple.com/us/show/wecrashed

persons 8

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • mentioned Rice Scoring Model person
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://productplan.com/glossary/rice-scoring-model
  • mentioned Under The Hood person
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://developer.mixpanel.com/docs/under-the-hood
  • 0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://mixpanel.com/blog/data-analytics-product-led-growth
  • references Rice Scoring Model person
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://productplan.com/glossary/rice-scoring-model
  • references Under The Hood person
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://developer.mixpanel.com/docs/under-the-hood
  • 0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://mixpanel.com/blog/data-analytics-product-led-growth

concepts 5

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned Vijay Iyengar (Head of Product concept
    0.42
    evidence rules-v4
    An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship

books 4

  • 0.90
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951
  • 0.90
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606
  • 0.77
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951
  • 0.77
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology

products 2

  • mentioned Redshift product
    0.45
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://amazonaws.cn/en/redshift
  • references Redshift product
    0.38
    evidence rules-v4
    Link in episode "An inside look at Mixpanel’s product journey | Vijay Iyengar (Head of Product)": https://amazonaws.cn/en/redshift
Episode description as stored
Brought to you by Pando —Always on employee progression ( https://www.pando.com/lenny ), Notion —One workspace. Every team ( https://www.notion.com/lennyspod ), and Lemon.io —A marketplace of vetted software developers ( https://lemon.io/lenny ). Vijay Iyengar is Head of Product at Mixpanel, and similar to myself, came from an engineering background before transitioning to product. In today’s episode, he explains how Mixpanel has evolved its growth strategy from a fast-paced, feature-focused approach to a more deliberate approach that prioritizes design and user experience. He also shares how Mixpanel irons out customer problems, including implementing internal tools that allow engineering and product teams to respond to customer feedback directly. Additionally, Vijay shares his top SaaS products, books, frameworks, and more. Tune in to gain valuable insights from a seasoned product leader. Where to find Vijay Iyengar: • Twitter: https://twitter.com/vijayiyengar • LinkedIn: https://www.linkedin.com/in/vijay4/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ Referenced: • Mixpanel: https://mixpanel.com/ • Figma: https://www.figma.com/ • Notion: https://www.notion.so/ • “Shape Up: Stop Running in Circles and Ship Work That Matters”: https://basecamp.com/shapeup • The RICE prioritization framework: https://www.productplan.com/glossary/rice-scoring-model/ • BigQuery: https://cloud.google.com/bigquery • Census: https://www.getcensus.com/ • Zoom: https://zoom.us/ • FigJam: https://www.figma.com/figjam/ • A Data Stack for PLG teams: https://mixpanel.com/blog/data-analytics-product-led-growth/ • Product analytics in the modern data stack: https://mixpanel.com/blog/mixpanel-partners-with-census-to-bring-product-analytics-to-the-modern-data-stack/ • Snowflake: https://www.snowflake.com/en/ • Amazon Redshift: https://www.amazonaws.cn/en/redshift/ • Event-Based Analytics: https://developer.mixpanel.com/docs/under-the-hood • The Goal: A Process of Ongoing Improvement : https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951 • Cool Gray City of Love: 49 Views of San Francisco : https://www.amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606 • The West Wing Weekly podcast: http://thewestwingweekly.com/ • WeCrashed on AppleTV+: https://tv.apple.com/us/show/wecrashed/ • Severance on AppleTV+: https://tv.apple.com/us/show/severance/ • Gibson Biddle on Lenny’s Podcast : https://www.lennyspodcast.com/gibson-biddle-on-his-dhm-product-strategy-framework-gem-roadmap-prioritization-framework-5-netflix-strategy-mini-case-studies-building-a-personal-board-of-directors-and-much-more/ • Shishir Mehrotra on Lenny’s Podcast : https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/ In this episode, we cover: (00:00) Vijay’s background (04:07) How Vijay learned to be more open-minded to new ideas  (06:26) Mixpanel’s journey (12:40) When to optimize for speed (13:49) The feature phase vs. the design phase (17:02) The importance of not losing focus on your core product (19:52) How Mixpanel organizes teams around buckets of problems (20:43) Mixpanel’s most recent six-month time horizon planning cycle (25:08) The RICE framework for prioritization (and when to ignore the C and E) (26:31) The problem with estimations, and why Basecamp suggests using a six-week time box (30:04) How Mixpanel keeps product teams and engineers connected to customers via Slack  (33:21) SaaS tools Mixpanel’s teams use (34:54) The biggest product analytics mistakes (37:34) The present and future of analytics  (41:05) How adopting a product mindset has helped Vijay grow his career (41:47) Lightning round Production and marketing by https://penname.co/ . For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com . This is a public episode. If you'd like to discuss this with other subscribers or