Slashed Churn to 1%: Card-Linked Loyalty with Brian Booth (Enroll & Pay)

In this episode of The Paycast Network , we sit down with Brian Booth , Founder & CEO of Enroll & Pay , to explore the power of card-linked loyalty in the payments and fintech space. Discover how turning standard credit card transactions into frictionless loyalty experiences helps local merchants drive repeat business, gather invaluable customer data, and help ISOs drop merchant churn from 25% down to just 1%. Brian shares the journey of Enroll & Pay from early hardware prototypes to embedded POS software, and explains how AI and transaction data are reshaping customer retention. Key Takeaways: Card-Linked Loyalty Explained: How Enroll & Pay turns Visa, Mastercard, and Amex cards into instant loyalty cards right at the payment terminal. Evolution of POS Software: Moving from bulky standalone tablets to seamless DejaVoo P-Line hardware integration. Why "Retention is the New Revenue": Why ISOs need value-added services beyond price competition to secure long-term merchant relationships. Cutting Churn to 1%: How embedded loyalty software creates long-term value for merchants and increases portfolio stability. AI & Small Business Data: How everyday SMBs can leverage customer transaction insights to build high-converting automated campaigns. Episode Timestamps: 00:00 – Welcome to The Paycast Network 00:48 – Loyalty Trivia: Green Stamps to Modern Clubcards 02:00 – What is Enroll & Pay? 03:22 – Hardware Evolution: Tablets to Embedded POS Integration 06:00 – Differentiating Your Offering in a Commodity Market 07:45 – "Retention is the New Revenue" & Slashing Churn 10:15 – Real-World Success Stories Across Unconventional Industries 12:00 – Unlocking the Power of AI and Customer Data for SMBs 14:50 – How ISOs Can Partner with Enroll & Pay Connect & Resources: Enroll & Pay: https://enrollandpay.com Connect with Brian Booth on LinkedIn: Brian Booth ISO Contact: Email Dana Dahms at dana@enrollandpay.com Enjoying the podcast? Follow The Paycast Network on Spotify and leave a 5-star rating to help others find the show!