The Open House You Never Attend — Sean Herrero

Send us Fan Mail Sean Herrero is the first returning guest in the history of The Way — and he earned it. Episode 13 in Season 1, back for Season 2, Episode 4 with a 30-unit month at more than $30 million behind him and a team of exactly two people. This one is a masterclass in intentionality. Sean breaks down the open house engagement kit — the system that captures buyer relationships at open houses he never attends. Why the standard flyer offers nothing and therefore earns nothing. Why contact information is a transaction, and what you have to trade for it. And the reframe that runs underneath his whole business: it's not what the house costs, it's what the house costs you. We also get into why "the market is bad" is an excuse wearing a costume, the difference between reasons and excuses, what a Navy SEAL taught him about decisive action, applying deliberate pressure with non-refundable deposits, why he caps his training events at eight people, and how "I wonder if" became his entire AI strategy. Sean answers the Million Dollar Drop — and he's the first guest who could answer it from memory, because he already lived it in 2017. Sean Herrero is a Regional Vice President at CrossCountry Mortgage. Find him on Instagram at @adventurelender. Get the free playbook with Sean's complete open house system at dinokatsiametis.com/open-house-you-never-attend The Way with Dino Katsiametis — Empower. Equip. Educate. The way lending should be done. #WhoCanWeServeToday Thanks for listening to " The Way With Dino Katsiametis"    For full show notes, links, and extra episode resources, visit dinokatsiametis.com . Follow Dino for weekly clips and mortgage leadership insights on instagram.com/dinokatsiametis | linkedin.com/in/dinokatsiametis Learn more about Ethos Lending at ethoslending.com .