Decoy Effect person
4 mentions · across 1 show
In marketing, the decoy effect is a phenomenon in consumer decision-making in which the inclusion of unattractive third option can change the perceived preference between the other two. This third option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others. In other words, in terms of specific attributes determining preferences, it is completely dominated by one option and only partially dominated by the other. When the asymmetrically dominated option is present, a higher percentage of consumers will prefer the dominating option than when the asymmetrically dominated optio
https://thedecisionlab.com/biases/decoy-effect
Relationship map
Connections 2
mentioned 1
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0.45 · ×3
evidence rules-v5
Link in episode "What Your Attachment Style Reveals & The Trouble with Predictions": https://thedecisionlab.com/biases/decoy-effect
references 1
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0.38 · ×3
evidence rules-v5
Link in episode "What Your Attachment Style Reveals & The Trouble with Predictions": https://thedecisionlab.com/biases/decoy-effect
Heard in
- Something You Should Know1 episode
Mentioned in episodes
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2026-04-20 · Something You Should Know · via mentioned · 0.45
Link in episode "What Your Attachment Style Reveals & The Trouble with Predictions": https://thedecisionlab.com/biases/decoy-effect
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2026-04-20 · Something You Should Know · via references · 0.38
Link in episode "What Your Attachment Style Reveals & The Trouble with Predictions": https://thedecisionlab.com/biases/decoy-effect
All extracted evidence for this entity (2)
Link in episode "What Your Attachment Style Reveals & The Trouble with Predictions": https://thedecisionlab.com/biases/decoy-effect
Link in episode "What Your Attachment Style Reveals & The Trouble with Predictions": https://thedecisionlab.com/biases/decoy-effect