World Model · podcast knowledge graph

An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)

2023-01-08 · 69 min · 46 entities

episode page audio

Asserted relationships

  • → references Switch Change Things When Hard book
    0.77
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://amazon.com/Switch-Change-Things-When-Hard/dp/0385528752
  • 0.77
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://podcasts.apple.com/us/podcast/the-rituals-of-great-teams-shishir-mehrotra-of/id1627920305?i=1000576021672
  • → references Story Stone Dream Chamber Vol book
    0.77
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://amazon.com/Story-Stone-Dream-Chamber-Vol/dp/0140442936
  • → hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • → discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
  • → discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • → discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • → references penname.co website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://penname.co/
  • → references figma.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/
  • → references Pricing website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://adobe.com/products/illustrator/campaign/pricing.html
  • → references notion.so website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://notion.so/
  • → references Figjam website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/figjam
  • → references Lennyspod website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://notion.com/lennyspod
  • → references asana.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://asana.com/
  • → references slack.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://slack.com/
  • → references Paper website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://dropbox.com/paper/start
  • → references Community website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/community/widget/1030848035996871692
  • → references Photoshop website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://adobe.com/products/photoshop
  • → references @Yuhki website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/@yuhki
  • → references 5 Whys Template website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/templates/5-whys-template
  • → references friends.figma.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://friends.figma.com/
  • → references serialpodcast.org website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://serialpodcast.org/

Entities found in this episode

websites 30

  • mentioned penname.co website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://penname.co/
  • mentioned figma.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/
  • mentioned Pricing website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://adobe.com/products/illustrator/campaign/pricing.html
  • mentioned notion.so website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://notion.so/
  • mentioned Figjam website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/figjam
  • mentioned Lennyspod website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://notion.com/lennyspod
  • mentioned asana.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://asana.com/
  • mentioned slack.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://slack.com/
  • mentioned Paper website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://dropbox.com/paper/start
  • mentioned Community website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/community/widget/1030848035996871692
  • mentioned Photoshop website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://adobe.com/products/photoshop
  • mentioned @Yuhki website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/@yuhki
  • mentioned 5 Whys Template website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/templates/5-whys-template
  • mentioned friends.figma.com website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://friends.figma.com/
  • mentioned serialpodcast.org website
    0.45
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://serialpodcast.org/
  • references penname.co website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://penname.co/
  • references figma.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/
  • references Pricing website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://adobe.com/products/illustrator/campaign/pricing.html
  • references notion.so website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://notion.so/
  • references Figjam website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/figjam
  • references Lennyspod website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://notion.com/lennyspod
  • references asana.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://asana.com/
  • references slack.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://slack.com/
  • references Paper website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://dropbox.com/paper/start
  • references Community website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/community/widget/1030848035996871692
  • references Photoshop website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://adobe.com/products/photoshop
  • references @Yuhki website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/@yuhki
  • references 5 Whys Template website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://figma.com/templates/5-whys-template
  • references friends.figma.com website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://friends.figma.com/
  • references serialpodcast.org website
    0.38
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://serialpodcast.org/

concepts 6

  • mentioned Business concept
    0.50
    evidence rules-v4
    Feed category: Business
  • mentioned Entrepreneurship concept
    0.50
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned Yuhki Yamashita (CPO of Figma concept
    0.42
    evidence rules-v4
    An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)
  • discusses Business concept
    0.40
    evidence rules-v4
    Feed category: Business
  • discusses Entrepreneurship concept
    0.40
    evidence rules-v4
    Feed category: Entrepreneurship
  • mentioned CPO concept
    0.35
    evidence rules-v4
    CPO

books 4

  • 0.90
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://amazon.com/Switch-Change-Things-When-Hard/dp/0385528752
  • 0.90
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://amazon.com/Story-Stone-Dream-Chamber-Vol/dp/0140442936
  • 0.77
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://amazon.com/Switch-Change-Things-When-Hard/dp/0385528752
  • 0.77
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://amazon.com/Story-Stone-Dream-Chamber-Vol/dp/0140442936

podcasts 2

  • 0.90
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://podcasts.apple.com/us/podcast/the-rituals-of-great-teams-shishir-mehrotra-of/id1627920305?i=1000576021672
  • 0.77
    evidence rules-v4
    Link in episode "An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)": https://podcasts.apple.com/us/podcast/the-rituals-of-great-teams-shishir-mehrotra-of/id1627920305?i=1000576021672

persons 2

  • mentioned Lenny Rachitsky person
    0.70
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky
  • hosted by Lenny Rachitsky person
    0.55
    evidence rules-v4
    Feed author/publisher: Lenny Rachitsky

companys 2

  • mentioned Technology company
    0.50
    evidence rules-v4
    Feed category: Technology
  • discusses Technology company
    0.40
    evidence rules-v4
    Feed category: Technology
Episode description as stored
Yuhki Yamashita is Chief Product Officer at Figma. Prior to Figma, he was Head of Design of Uber’s New Mobility efforts, and before that a product manager at Google and Microsoft. Adding to his impressive resume, Yuhki also taught introductory computer science at Harvard. In today's episode, we talk about operationalizing quality, the case against OKRs, and how Figma isn't just known for product-led growth, but also for building a community of empowered users. Yuhki also shares why he thinks storytelling is key to being a great product manager, owning the "why," and the potential impact of Adobe's acquisition of Figma. — Find the full transcript here: https://www.lennysnewsletter.com/p/an-inside-look-at-how-figma-builds — Thank you to our wonderful sponsors for supporting this podcast: • Notion—One workspace. Every team: https://www.notion.com/lennyspod • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny • Flatfile—A CSV importer that says yes instead of error: mismatch : https://www.flatfile.com/lenny — Where to find Yuhki Yamashita: • Twitter: https://twitter.com/yuhkiyam • LinkedIn: https://www.linkedin.com/in/yuhki/ • Website: https://www.figma.com/@yuhki — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Referenced: • Yuhki’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/how-figma-builds-product • Shishir Mehrotra on Lenny’s Podcast: https://podcasts.apple.com/us/podcast/the-rituals-of-great-teams-shishir-mehrotra-of/id1627920305?i=1000576021672 • Five Why’s template: https://www.figma.com/templates/5-whys-template/ • Dylan Field on Twitter: https://twitter.com/zoink • Jeff Holden on Twitter: https://twitter.com/jeffholden • Figma: https://www.figma.com/ • Friends of Figma: https://friends.figma.com/ • Camille Ricketts on Lenny’s Podcast: https://www.lennyspodcast.com/how-notion-leveraged-community-to-build-a-10b-business-camille-ricketts-notion-first-round-capital/ • Adobe Illustrator: https://www.adobe.com/products/illustrator/campaign/pricing.html • Adobe Photoshop: https://www.adobe.com/products/photoshop/ • Switch: How to Change Things When Change Is Hard : https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752/ • The Story of the Stone, or The Dream of the Red Chamber : https://www.amazon.com/Story-Stone-Dream-Chamber-Vol/dp/0140442936 • Serial podcast: https://serialpodcast.org/ • The Good Nurse on Netflix: https://www.netflix.com/title/81260083 • FigJam: https://www.figma.com/figjam/ • Asana: https://asana.com/ • Slack: https://slack.com/ • Notion: https://www.notion.so/ • Dropbox Paper: https://www.dropbox.com/paper/start • Figma’s Alignment Scale: https://www.figma.com/community/widget/1030848035996871692 — In this episode, we cover: (00:00) Yuhki’s background (09:05) What Yuhki learned from being on a design team (10:29) Why managing designers is more difficult than managing product teams (12:20) Why storytelling is important for product managers (16:35) How to improve your storytelling skills  (18:51) Why PMs need to know the “why” of the product they are managing (22:34) The importance of developing a community and strong customer relationships (26:13) How to use different types of feedback (28:11) Working with Dylan Field (32:44) Testing at Figma and the branching emerging feature (34:54) Why your entire company should be using your product (36:50) The importance of having personal accountability  (38:48) Why Yuhki likes to stay out of the way of engineers fixing their own bugs (40:50) Yuhki’s thoughts on OKRs and how they are used at Figma (48:40) Figma’s interview process (51:45) How Figma’s sales team works by creating human connections and empowering designers (54:57) How Figma built community and created organic growth (56:36) Advice for founders  (58:57) The potential acquisition by Adobe and the future possibilities for Figma (1:01